So, why choose FordParsons?

With over 20 years of experience in the sports and entertainment industries FordParsons specialise in creating and delivering both group and bespoke events. With a transparent and collaborative approach to our work, we are proud of the value we bring our clients.

Our mission

From the Greens to Grandeur

Founded in 2020 by Rhys Ford and Sam Parsons, FordParsons began as a spark of passion, ignited on the golf course. With a vision to shake up the event landscape, we embarked on a journey to deliver exceptional experiences centred around golf and live sport. Our early projects were defined by our deep understanding of the game and our commitment to excellence, quickly establishing us as a premier name in golf-based events. Moving forward, we are here to elevate every occasion for you or your business.

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The Perfect Blend

Exceptional Leaders

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Rhys Ford - Co-Founder

Rhys is a former PGA Professional golfer who brings over a decade of expertise in delivering high-calibre corporate events across the sports and business landscapes. With a unique blend of skills cultivated from organising diverse events and managing accounts for renowned global brands, Rhys excels in understanding client objectives. His focus on relationship-building ensures the delivery of tailored experiences that help enhance return on investment.
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Sam Parsons - Co-Founder

Sam’s sporting background and education at Millfield School are supported by a decade of domestic and international experience that position him perfectly to drive FordParsons to achieve their goal of becoming an Industry leader. He has directed flagship events and managed partnerships across the corporate sport, business and entertainment sectors. His values, beliefs and passion ensure that events resonate with clients on a personal level and that FordParsons can always be trusted to deliver.

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David Ford - Non-Executive Director

David has 30 years of experience in the service industry sector, 25 of these at MD level or above. David brings an enviable track record to FordParsons, having held previous positions as Managing Director of Gardner Merchant UK, CEO of Sodexo UK, CEO of Regus UK and more recently CEO of ABM Support Services Group.
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Jon Parsons - Non-Executive Director

Jon brings to FordParsons a highly successful career within the golf industry. Highly respected and experienced in all aspects of management, he has put many of the Industry’s leading brands on their path to success in the U.K. and Europe. Highlights include Director of Slazenger Golf in its iconic era with Seve Ballesteros, establishing the TaylorMade brand and subsidiary, initiating the Reebok Greg Norman multi-coloured shark concept and driving Srixon to its market dominant position.

Our Touch

A Blend of Professionalism and Personalisation

What sets FordParsons apart is our unique blend of professional rigor and personal touch. As founders and seasoned golfers, Rhys and Sam infuse each event with their personal expertise and passion. This translates into meticulously planned, seamlessly executed events that resonate with our clients on a personal level.

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A wider view

Giving you more

Expanding our horizons

As we grew, so did our horizons. By embracing diversity and innovation, FordParsons evolved into the multi-faceted events company we are today. In recent years, we've ventured beyond the golf course, tapping into exciting markets like corporate hospitality, networking events, VIP experiences, and other live entertainment. Our events now span a broad spectrum, encompassing sports, music, and beyond, delivering unparalleled experiences to a diverse clientele.

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Looking to the future

Our Growth

Building a 360° Event Company

Our growth trajectory has been exceptional. In just four years, we've transformed from a niche golf event organiser into a comprehensive event company. This expansion reflects our ability to adapt, innovate, and elevate every occasion in a dynamic industry. Today, continually growing business is testament to what can be achieved with vision, dedication, and an unwavering commitment to excellence.

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Count on us

Our
Promise

Exceptional Experiences,
Every Time

We create events that are not just successful, but memorable. It’s that simple. Each event is a unique story, woven with the threads of creativity, precision, and a dash of the unexpected. Our promise is to deliver an extraordinary experience every time - one that leaves a lasting impression and elevates your event to a celebration of incredible moments.

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charities we are close to

What drives us

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www.keech.org.uk

In November 2020 our company Director, Rhys Ford, found out that his 5 month old daughter, Ophelia, was diagnosed with an incredibly rare genetic disease, known as Canavan disease.

Canavan disease is a rare inherited disorder that damages the ability of nerve cells in the brain to send and receive messages. Affected infants appear normal for the first few months of life, but by age 3 to 5 months, problems with development become noticeable. These infants usually do not develop motor skills such as turning over, controlling head movement, and sitting without support. Other common features of this condition include weak muscle tone (hypotonia), an unusually large head size and irritability. Feeding and swallowing difficulties, seizures, and sleep disturbances may also develop.

Currently there are no treatments for Canavan and this is why our chosen charity is very important to us.

Keech supports children with terminal illness and life limiting conditions. They provide medical care & emotional support not only to the child but also the whole family. They provide this care at their hospice in Luton, at families homes, hospitals and also schools. They need over £6 million funding to provide this care and 70% of this comes from events like ours organised by the community. Ophelia is currently benefiting from a wide range of the children's services which is why this charity means so much to us as a business.

https://www.portesbery.surrey.sch.uk/

Georgie is the niece of company Director Sam Parsons and is Autistic. 

5 years old Georgie is non-verbal and has global development delay and a complex sensory profile.

Georgie attends Portesbery School in Camberley which caters for children and young adults with severe learning difficulties (SLD). Pupils may have additional sensory impairments, physical difficulties or challenging behaviour that also impact learning outcomes. 

At Portesbery the national curriculum is delivered in a very student specific way. All children receive an individualised and tailor-made education that provides them with the best possible opportunities to thrive and reach their full potential.